Today’s businesses rely on digital marketing techniques to stay afloat.
Doesn’t it sound dramatic?
Consider that a solid tech stack stimulates growth and prevents you from wasting time on time-consuming jobs.
On the other hand, failing to utilize current marketing methods may cause your company to fall behind its competitors.
What’s the good news? There’s no shortage of software available to help you with your marketing tasks.
By strategy, digital marketing tools
We’ve compiled a thorough list of digital marketing tools that can assist you with your objectives, including a few free and freemium options for those on a budget.
This list can serve as the cornerstone of a robust marketing stack, whether it’s for managing customer connections, winning over prospects, or identifying new marketing opportunities.
To get started, look through the following categories:
- Tools for social media marketing
- Tools for email marketing
- Tools for SEO (search engine optimization)
- Tools for improving conversion rates
- Tools for enhancing leads
- Tools for capturing leads and landing pages
- Graphic design software
- Tools for social media marketing
We’ve witnessed personally how social media has transformed into a top marketing medium for companies today.
Social media is a great way to nurture leads and create business relationships, and it’s also great for getting vital information about what your customers want.
Managing all of the social media’s moving parts “by hand” is a prescription for exhaustion. Consider how dedicated software can help you create more meaningful content and leverage social media to achieve your long-term business objectives.
Table of Contents
1. Sprout Social – Don’t blame us if we put ourselves at the top of the list!
This is because Sprout Social is the ultimate command center for any company trying to turn its social media presence into tangible results.
Sprout, a social media management software, allows organizations to centralize their content calendar and assets. It enables you to produce and schedule content across several platforms. All are perfectly timed to coincide with your followers’ most active times.
Sprout Social is one of the greatest social media marketing tools available.
Sprout makes it simple to collaborate with colleagues and consumers alike, in addition to social media management tools. Our Smart Inbox provides you with a birds-eye perspective of your social messages, allowing you to answer carefully and quickly. (Read more: Marketing Technology)
Also, don’t overlook Sprout’s whole package of social analytics.
Sprout detects your top-performing articles and the effectiveness of your social campaigns, so optimizing the performance of your content doesn’t have to be a guessing game. You may discover trends, hashtags, and opportunities using comprehensive social listening technologies to engage with new customers.
2. Loomly is number two
Loomly’s self-described “brand success platform” is a useful tool for small social teams who want to plan and collaborate on content.
Content scheduling and brainstorming become simple with built-in calendars, deadlines, and workflows. Loomly also curates new content ideas for users based on hot themes and Twitter conversations as an extra bonus.
The simple, no-frills layout is simple to use and accessible to users who aren’t particularly tech-savvy. The platform’s low cost appeals to small businesses and agencies wishing to manage their social media presence.
Collaboration on digital marketing with Loomly.
3. The target audience
We’ve discussed the importance of social listening for discovering trends and potential customers numerous times.
The audience, for example, takes listening to the next level by assisting businesses in identifying and segmenting their social media consumers. It’ll be easier to create laser-targeted marketing campaigns and delve deeper into your client’s personalities if you do it this way. You’d be amazed at how much you can discover from social alone when it comes to demographics, personality traits, and more.
The audience’s platform is largely focused on Twitter, which makes it ideal for both B2B and B2C organizations trying to learn more about their target audiences. (Read more: Affiliate Marketing)
Dashboard for Audience Insights
Tools for email marketing
Email is, without a doubt, the most tried-and-true, scalable marketing channel available to today’s businesses. As a result, email marketing software is a must-have for both large and small organizations.
Let’s look at various solutions that can break down your customer data and put a significant amount of your marketing tasks on autopilot, from list-building and boosting deliverability to coming up with fantastic offer campaigns.
4. SendGrid is number four
SendGrid provides a comprehensive portfolio of email marketing services, many of which are user-friendly for both beginners and seasoned email marketers.
For example, the platform provides a variety of design possibilities, including visual, drag-and-drop editing, code, and a combination of the two. SendGrid also includes detailed deliverability and performance metrics, allowing marketers to see which messages are performing well and which require improvement.
We’re well aware that there are more email marketing options than we can count. The forever-free plan for up-and-coming businesses, as well as adjustable pricing that suits your needs as your list grows, are two major advantages of SendGrid.
Because the platform is largely focused on deliverability, lemlist stands out among our email marketing platforms. Lemlist is great for optimizing your existing campaigns because it emphasizes the optimum times to send your messages (and how often) for more opens and clicks.
Lemlist might be an eye-opener in terms of how to warm up your list, rather than second-guessing your marketing efforts.
Personalization tools make your outreach emails sound less spammy, and follow-up email sequences encourage greater responses from cold prospects, among other benefits.
6. Moosend is number six on the list
Moosend is one of our most user-friendly and cost-effective digital marketing tools, offering a surprisingly robust email solution for individuals just getting started with email marketing.
The platform includes codeless campaigns, simple automation, and easy-to-read reporting. Landing page elements such as mobile popups and countdown timers are only available to paid customers.
Tools for SEO (Search Engine Optimization)
Search queries account for more than half of all website traffic.
Anything companies can do to improve their search visibility is a gain as the digital world becomes increasingly competitive. Although SEO can be intimidating, especially for new firms, there are a variety of online marketing tools available to assist you in identifying search prospects and optimizing your current search engine efforts.
When it comes to brainstorming keyword ideas and ranking prospects, Ahrefs is the gold standard.
The site explorer feature of the platform allows you to check any URL’s top organic keywords, as well as estimate how much traffic a competition receives for any particular search term. You can also determine a site’s best-performing content and backlink sources.
In conclusion, Ahrefs is an excellent tool for not only competitor analysis but also ensuring that your existing content is search-friendly.
8. Clearscope is number eight
Let’s imagine you want to take advantage of keyword opportunities while optimizing your existing content. It is when Clearscope enters the picture.
The platform’s sophisticated editor, which recommends keywords, headers, and readability to help you write (or rewrite) high-ranking, well-balanced blog entries, is very useful for content authoring.
Clearscope covers every corner and cranny of search optimization, whether you’re starting from scratch or renewing your existing blogs.
SEMrush is another essential SEO tool that helps track your top keywords’ rankings while looking for new terms to rank.
The tool’s breakdown of keyword suggestions, difficulty, and variations is also helpful for coming up with content ideas and determine search intent.
Tools for improving conversion rates.
When convincing customers to convert on-site, even the simplest modifications can make a tremendous effect.
Simply changing the color of your call-to-action button can mean the difference between a free trial sign-up and someone abandoning your website. The conversion optimization software is one of the digital marketing tools in your toolbox that may help you identify low-hanging revenue opportunities.
Unbounce is a fantastic tool for swiftly creating, editing, and testing new landing pages. A/B testing and variation analytics are built-in, so you can see which creatives, calls-to-action, and other page elements are working (and which aren’t).
You may utilize Unbounce’s proven landing page templates as a starting point and then adapt them to fit your style, even if you’re not a designer. The platform’s analytics show you which landing page variations are the most effective.
Learn More About SEO
If you want to learn more about SEO, check out these other helpful resources!