24 SEO TOOLS YOU MUST KNOW

Search engine optimization (SEO) is always one of the top priorities when doing digital marketing. If you want your website to perform well, you must have an SEO upgrade strategy. Here are 24 effective and completely free SEO tools that you can take advantage of.

LIST OF INDISPENSABLE TOOLS IN SEO

ANSWER THE PUBLIC

Most SEO tools get their data from the same place, Google Keyword Planner. With Answer The Public, things are quite different, because it will ask questions that users often ask on forums, blogs, and social media. And those questions will turn into great keywords.

A lot of people type keywords in the form “X vs Y”, for example, “iPhone vs Android”. Answer The Public also has this function:

WOORANK’S SEO & WEBSITE ANALYSIS TOOL

This tool will evaluate your site’s overall SEO score. It will then show you exactly what to do to improve your current on-page and off-page SEO. (Read more: All-in-One SEO Tool)

Most SEO tools just point out the problems you have, not the solutions. However, Woorank will provide you with a checklist of what to do to solve the problems you are having.

ANIMALZ REVIVE

The main function of Animalz Reive is to help you improve and update old content. This tool will show exactly which articles on the page need to be improved.

For each content that is old and not updated, Animalz Revive will show the percentage of traffic that has dropped.

CANIRANK

CanIRank helps answer the question “Can I rank for this keyword?”. Unlike other tools that only tell you if a keyword has high or low competition, CanIRank instead shows the probability that you can rank for that keyword. (Read more: WordPress SEO Tool)

GOOGLE’S MOBILE-FRIENDLY TEST

This is a tool to help you keep up with the big change in Google’s algorithm called Mobile-First Indexing. If your page isn’t optimized for mobile, you’re in big trouble.

What you need to do right now is to immediately apply the Mobile-Friendly Test tool to the site. The tool will help you figure out if your site is ready for the new changes from Google.

GOOGLE'S MOBILE-FRIENDLY TEST — GOOGLE’S MOBILE-FRIENDLY TEST

The Page loading issues function guides you through the steps to improve the code for the page. From there, Google will find and index all the content on your page. (Read more: Search Engine Optimization)

SEED KEYWORDS

Most keyword research tools work this way:

Type the seed keyword (seed keyword/root keyword) into the tool

Displays a list of related phrases

The disadvantage of this method is that everyone types in the search engine the same seed keyword.

Seed Keywords have another way. Instead of the seed keyword option, you will ask how users searched for you.

Then you type those seed keywords into the keyword research tool you want. When the results are available, you use SeedKeywords to do a Google search for the user’s keyword for you.

From there you can quickly flip through the search results and determine how competitive each word is.

SEMRUSH

SEMRush is a paid tool, but the free version also has many interesting features. Paid or not, SEMRush still offers the ability to find exactly the keywords your competitors are ranking for.

The Keyword Magic feature is also worth noting. When there is a seed keyword, SEMRush will pull out tens of thousands of potential, quality keywords with high search volume.

SEOBILITY

SEObility will scan the entire page and show you what problems you are having in search engine optimization, such as:

Pages with the slow loading speed
Page is blocked
Sitemap related problems
Technical SEO issues

…

Usually, you have to pay for other tools to implement this feature. But with SEObility will be completely free.

The Content Report feature shows SEO problems related to content (for example, stuffing too many keywords, thin content, duplicate content, missing meta title…)

UBERSUGGEST

Ubersuggest suggests keywords and competition levels. To use this free Ubersuggest tool, simply type in the keyword you want to rank for (or a competitor site you want to rank higher for). (Read more: tool Creating Unique Images)

Ubersuggest also gives you specific information about keyword difficulty, monthly search volume, etc.

Not only that, but Ubersuggest also introduces a series of keywords in the form of “X vs Y”. Although this search format is not as popular as traditional keywords, the conversion rate is very high.

BROWSEO

How search engines evaluate your site and how you rate it will be very different. BROWSEO will help you see your site through the prism of search engines.

The outstanding feature of BROWSEO is to show you the appearance of the page in the search results in advance, helping you to know if the title and description tag is SEO friendly.

DETAILED.COM

Detailed gives you a list of the most popular sites in your niche, so you can see exactly who your biggest competitors are.

The Mentions feature shows who recently linked or tweeted about your competitors.

GOOGLE SEARCH CONSOLE

Index Coverage Report is a report that tells you which pages on your website have been indexed by Google and have not yet been indexed.

In this interface, you will see sections like:

Error – Error on the website
Valid with warnings – Indexed but with some warnings
Valid – Indexed
Excluded – Not indexed

SERPERATOR

SERPerator helps you check SERPs across different locations and devices. As you know, search results will greatly depend on where you are and what device you are using.

The tool gives you a preview of the interface that displays the results when users search on the phone based on a comparison of different mobile versions.

SCREAMING FROG

Screaming Frog’s magic feature is finding technical SEO errors in seconds. Screaming Frog will crawl on your page similar to Google’s crawler. Then it outputs a report of errors like HTTP, HTML, etc.

In particular, Screaming Frog also helps detect duplicate content.

GOOGLE ANALYTICS

Google Analytics is not really an SEO tool, but it will tell you important parameters such as:

Organic traffic (Organic traffic)
Bounce rate (Bounce rate)
Traffic sources
Time on site (Time to visit the website of the user)
Page speed (Page speed)

Combining Google Analytics and Google Search Console will help you get more information about the keywords that users use to find your site and the natural CTR rate.

KEYS4UP

Keys4Up uses a proprietary algorithm to generate keyword ideas. For example, when you type “content marketing” into the tool, you won’t get a list of variations of this phrase (like content marketing strategies, for example).

Instead, you get keywords that people will associate with that phrase:

The downside of Keys4Up is that you can’t tell how many people search for the keywords it gives you. However, you can export keywords to a CSV file and upload that CSV to another SEO tool to get a monthly search volume.

YOAST WORDPRESS PLUGIN

If you are using WordPress then you should install Yoast right away. The best feature of Yoast WordPress Plugin is the XML Sitemap Generator which helps Google and other search engines find, crawl, and index all your pages. Yoast will also update continuously if you add any new pages.

PANGUIN TOOL

If you notice, every time Google has a new update, your page will drop in rankings. Panguin Tool will help to find out where you have problems to fix.

Switch Updates On/Off is also a feature worth noting. For example, if you are a local business and you only focus on local SEO, you will use this feature to know new updates from Google that only affect local results.

WORDTRACKER SCOUT

Instead of typing keywords into the tool, Wordtracker will show you popular phrases on the page. That way, you’ll go around your competitors’ pages and “steal” the keywords your competitors use for content.(Read more: Seobility Seo Tool)

The Opportunity feature shows you the keywords with the best search volume and competition rate.

LIPPERHEY

Lipperhey is an effective and completely free SEO analysis tool. With the Keyword Suggestions feature, you get a list of keywords to add to your page.

BING WEBMASTER TOOLS

Bing Webmaster Tools is essentially Google Search Console, but only for Bing. Therefore, when you want your page to be indexed and ranked on Bing, Bing Webmaster Tools is the “ultimate weapon”.

The Keyword Research Tool feature helps you collect keyword ideas and data directly from Bing.

DAREBOOST

Dareboost is not strictly an SEO tool, but it will analyze your website based on factors that indirectly affect SEO such as loading speed, page security, etc.

SITELINER

Siteliner scans your site for SEO issues like blocked pages, messy redirects, broken links, etc., and produces a comprehensive report.

Comparison with Other Sites is a feature that helps you compare multiple criteria of your site against other pages in Siteliner’s database.

KWFINDER

LPS (Link Profile Strength) is the most magical feature of KWFinder when it shows you how many links it takes to rank for a keyword.

So, if you see a keyword with an LPS of 50+ or higher, you will have to pay more attention to link building to rank for it.

With the above free SEO support tools, wish you success in your upcoming campaigns.

Learn More About SEO

If you want to learn more about SEO, check out these other helpful resources!