Serpstat – Comprehensive SEO Support Tool

In keyword research and backlink analysis, the two leading tools today are SEMrush and Ahrefs. And Serpstat emerged as a tool that combines these two features, helping users to both analyze backlinks and research keyword sets for websites. After the trial period, Serpstat really made a strong impression on Seo Utility, because of its robustness.

Serpstat was developed in 2013, with the original purpose of being a tool for keyword research. Over time, it gradually evolved into comprehensive SEO & PPC analytics software. (Serpstat SEO tool )

Serpstat’s database contains more than 100 million keywords, 180 million ads, and 200 million search suggestions. Earlier this year, they developed a keyword database, which is now equivalent to the databases of major SEO companies like Moz and SEMrush.

Serpstat provides data for 10 Google regions: USA, UK, Canada, Australia, Lithuania, South Africa, Ukraine, Russia, Kazakhstan, and Bulgaria. It also provides data from Yandex for Moscow, Saint Petersburg, and Ukraine.

Serpstat is used by more than 30,000 online marketing professionals worldwide: SEO and PPC experts, marketing managers, and copywriters.

Above is some preliminary information about Serpstat, we will continue to review the features of the software:

Serpstat’s features can be divided into six main areas:

  • Website Analysis: Analyze the Website
  • Keyword Research: Keyword Research
  • Backlink Analysis: Analysis Backlink
  • Rank Tracker: Track your rank
  • Site Audit: Website Evaluation

We will go into an in-depth analysis of these items:

Website Analysis

Website analysis is divided into 2 main areas: Domain analysis and URL analysis.

In the domain analysis array, there will be subsections:

In the domain analysis array
In the domain analysis array

SEO Research – here, you can track positions, do domain-to-domain comparisons, identify top competitors for your website (automatically done by Serpstat), research top keywords about the search volume of any page…

PPC Research – if you are using PPC advertising to drive traffic to your website, then this data really helps. When entering a keyword into the search box, you will find data related to that keyword and competitors for that keyword. This section also helps you analyze your competitors’ PPC strategies, identify gaps in your PPC campaigns, improve ad templates, and target more accurately to reach a wider audience. (Read more: SEO TOOLS)

PPC Research
PPC Research

Batch Analysis – This section allows users to compare the data of 200 domains quickly. As the example in the image below, the writer compared 12 domains to check key metrics like traffic estimates, total keywords, new keywords, lost keywords, etc.

Batch Analysis
Batch Analysis

Infographics – Graphs showing website information such as website visibility, organic keywords, search traffic, ads, etc.


In the URL parser array, there will be sub-items:

Keywords/Positions – when entering a URL, this will display all keywords and their Google rankings for this URL alone.


Competitors – shows the competitor’s URLs entered in the search bar, along with the total number of Facebook shares for each of those URLs.


URL vs URL – this section compares your URL with 1 or 2 competitor URLs.


Missing Keywords – show keywords that are at the top of competitor URLs, but do not appear with yours.

Keyword Research

Serpstat allows you to quickly find popular ranking keywords that you and your competitors are ranking for, as well as new keywords that competitors are targeting but being ignored. (Read more: Keyword Research Tool)

Keyword research in Serpstat allows you to perform the following tasks:

SEO Research – do research on a variety of keywords like exact keywords, LSI keywords, search suggestions, top pages, and competitors for that keyword.

PPC Research – includes a list of paid keywords, a list of competitors using paid keywords, ad samples…

PPC Research
PPC Research

SERP Analysis – displays top 100 Google results in organic and paid searches for specific keywords.

Backlink Analysis 

This section analyzes all of your website’s backlinks, and your competitors’ websites. By analyzing your competitor’s website, you can find a list of new backlinks that can be exploited.

In this Backlink Analysis section, there will be subcategories such as:

Backlink Dashboard – this dashboard displays the general parameters of the website such as referring domains, pages, total pages indexed, referring pages… In addition, Serpstat also has its own Page Rank and Trust Rank indexes, which can be compared with the index. Moz’s Domain Authority (DA) and Page Authority (PA) numbers.

Backlink Dashboard
Backlink Dashboard

Referring Domains – here you will see how many domains point to your website. You can also see the Alexa rank of these referring domains.

New/Lost Backlinks – an important feature where you can see the new backlinks, and the lost backlinks of your website. You can also see which URL this backlink points to and whether the backlink is dofollow or nofollow.

New/Lost Backlinks
New/Lost Backlinks

Anchors – although not as important as they used to be, anchor text still plays a role in helping Google understand what the website is. In Serpstat, you can see the anchor texts pointing to your website.

Top Pages – displays the pages that are competing for the top of the website and the number of their backlinks.

Top Pages
Top Pages

Rank Tracker 

Search rankings often change. Therefore, it is essential to monitor them regularly.

Positions – displays the ranking distribution of the website on search engines (eg: how many keywords are in the top 10, how many keywords are in the top 20).

History – displays the domain’s location history for the selected keywords.

Competitors – displays competitor traffic for selected keywords.


Site Audit

Serpstat’s Site Audit provides comprehensive site analysis and overall SEO score, highlighting errors that need to be fixed.

 Site Audit
Site Audit

Meta Tags – see errors with high, medium, and low priority for Title tags, meta descriptions, etc.

Headings – see errors with high, medium, and low priority of H1, and H2 tags…respectively.

Redirects – Displays the total number of redirect links on the website and provides information about errors or duplicate redirects.

Accessibility and Indexation – display pages with canonical tags, flash used on the page, word errors too few…

Links – let users see if the content has any problems with backlinks from outside pointing in.

Server Parameters – displays HTTP/HTTPS issues on the site.

Loading Speed ​​– view and fix page speed errors.

Despite the plethora of features, Serpstat is relatively easy to use. For first-timers, it may take some time for them to get used to it. If you’ve used tools like SEMrush, Raven, and Moz, the interface of Serpstat is also a little different, using it slowly will help users get used to it. (Read more: Search Engine Optimization)

Here is the Serpstat subscription price list:

Customer support

The quality of Serpstat’s customer support is quite excellent, providing a lot of useful information to answer questions for customers. They even have a Serpstat Academy, which offers free online courses, tutorials on how to do keyword research, competitor analysis, and SEO tutorials from beginner to advanced.

Here are 3 pages where users can find more information about Serpstat 

  • User Guide
  • FAQs
  • Video Tutorials


Serpstat is a tool to perform tasks: keyword research, PPC analysis, competitor research… You can use it to find new keywords, generate content ideas, analyze PPC campaigns, and analyze expert opponents. The subscription fee starts at just $19/month, making it one of the cheapest SEO programs on the market. (Read more: Seobility Seo Tool)

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